SMM

For a series of posts for the shopping and entertainment centre I designed a system of recognisable templates. They keep a consistent composition while adapting to the theme of each event. It means no building every layout from scratch — and no sliding into sameness.

Franchise-related events were a story of their own. Here I carefully matched brand colours and drew the typography and illustration style. Some images were generated by AI, but always with hands-on refinement to fit the overall system. The goal wasn't just to copy recognisable elements but to achieve instant visual recognition — so the audience would see at a glance: this is OCEANIS, this is that specific event, this is worth their attention.

A focused approach to design paid off twice. On one hand, OCEANIS Mall's identity as an event venue grew stronger. On the other, event attendance went up. Thoughtful visual communication worked not as decoration but as a tool that brings people in.

For a campaign about quitting smoking I created a series of visual materials with a motivating message. The task was tricky: the subject is heavy, the statistics scary, but we didn't want to lean on fear. The goal was to inspire, not to repel.

The central image is a stylised pair of lungs with lightning bolts, symbolising a person's inner strength. Next to it, the slogan 'Your strength is within you.' It's not about prohibition but about a resource you already have. Additional cards with up-to-date statistics on the harm of smoking are presented in a vivid but non-aggressive palette. Attention is drawn — without pressure or guilt.

This approach struck a balance between persuasion and inspiring visuals. The materials work as support rather than a lecture. They highlight the importance of a healthy lifestyle without turning it into a sermon.

To promote Yandex Advertising on social media I created a series of visuals playing on cult films in the context of digital advertising. The goal wasn't just to grab attention but to make the audience smile and remember.

Famous films turned into 'Directologists of Fortune', and the line 'Click Me If You Can' became a new slogan for winning clients. The work used recognisable film stills, rounded out with witty rewritten copy. They kept the spirit of the originals while clearly serving the advertising theme. Nothing forced — just a precise hit on a familiar image.

The approach produced catchy content that not only drew attention but also sparked positive emotions. The audience responded to familiar images and didn't see the advertising as intrusive.