Digital ads

Banners for the Redefine publishing house's context ads: keeping each publication's style while staying flexible

For the Redefine publishing house — home to The Village, Wonderzine and Spletnik.ru — I created a series of banners for special projects and ad integrations. The task wasn't just to make something pretty but to fit the platform and its audience. Each publication has its own tone, its own reader, its own visual code.

So every banner was made with a specific platform and its audience in mind. Sometimes a restrained image works better, sometimes a dynamic format that grabs you from the first frame. The work used the publications' own brand styles. That kept them recognisable while the creative stayed flexible for each advertiser's goals. No templates for templates' sake.

The result: clickable, visually compelling banners that drew attention to the special projects. They didn't fight the platform's content — they blended into it, working towards the same goal.